How to plan a month of social media posts from your website
Your website already holds a month of posts. List its pages (services, products, FAQs, team, seasonal offers), turn each one into two or three post ideas, place them on a calendar around the dates that matter to your business, and leave a few open slots for timely news.
Take an inventory of your pages
Open your site and list every page a customer might care about. Each one is raw material you have already checked once.
- Services or products, one line each
- Frequently asked questions
- About, team and history
- Opening hours, locations and booking pages
- Offers, events and seasonal pages
- Case studies or customer stories you have permission to share
Turn each page into two or three ideas
One page supports several angles. A single service page can become an explainer, a photo of the work, and an answer to a question customers ask at the counter.
- Explain: what it is and who it is for
- Show: a photo, short video or carousel of the real thing
- Answer: one question from your FAQ, in a sentence or two
- Behind the scenes: how it is made, prepared or delivered
Keep the post close to the page. If the page does not say it, check before the post does. Our guide to accurate captions covers what to verify.
Build the calendar around your real month
- Mark the dates that matter: holidays you open or close for, local events, launches, seasonal changes.
- Choose a rhythm you can keep for the whole month. Consistency beats bursts followed by silence.
- Spread the angles so the same service does not appear twice in a row.
- Leave one or two open slots a week for timely posts and replies.
- Note the next step each post asks for: visit a page, call, book or reply.
Fit the plan to your channels
The same idea can be a carousel in one place and a short text post in another. Plan ideas first, formats second. See how to choose channels if you are not sure where to post.
Key takeaways
- Your website pages are a ready made, already checked source of post ideas.
- Each page supports several angles: explain, show, answer, behind the scenes.
- Plan around real dates and a rhythm you can sustain, with open slots for timely posts.
- Every post should point to one clear next step.
Frequently asked questions
How many posts should a small business plan per month?
Choose a number you can keep up every week for the whole month. A steady rhythm you can sustain is better than a busy first week followed by silence.
What if my website is small?
Even a few pages support a month. One service page can become an explainer, a photo post and an answered question. Add your FAQs and opening hours, and keep open slots for news.
Should I plan every post in advance?
Plan most of them, and leave one or two open slots a week for timely posts, replies and things that happen in your business that month.
Sources
- Manage your business: marketing and sales, U.S. Small Business Administration
- Creating helpful, reliable, people-first content, Google Search Central