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How to review AI drafted social media posts before publishing

By , Founder, woaa.social. Updated .

Review an AI draft like a new colleague's work: check the facts against your sources, read it aloud for voice, look at the image the way a customer would, confirm the channel and time, then approve, edit or reject it. Anything you would not say to a customer in person should not go out.

Why every draft needs a human review

Generative AI can produce fluent text that is wrong. NIST's AI Risk Management Framework, and its Generative AI Profile published in July 2024, exist to help organizations identify and manage risks like this. For a small business the practical control is simple: a person approves every post.

A five minute review routine

  1. Facts: names, prices, dates, hours and claims match your sources. See the caption fact check.
  2. Voice: read it aloud. Does it sound like you? Compare it with your voice sheet.
  3. Image or video: does it show your real product, place or people, and nothing misleading?
  4. Channel and time: is this the right place and moment for it?
  5. Next step: is the link or call to action correct and working?

Look hard at images and video

Generated or edited images can look right at a glance and still show a product you do not sell or a detail that is not true. If a customer could rely on the picture to decide, it must match reality.

Be open about AI where it matters

Google's guidance on helpful content asks whether the use of automation, including AI generation, is clear to visitors through disclosures or in other ways. You do not need a label on every caption, but do not present AI generated images or words as something they are not.

Approve, edit or reject

  • Approve when facts, voice and image are right.
  • Edit when the idea is good and the details are not.
  • Reject when the idea itself is off; note why so the next draft improves.

For what AI does well and where it needs you, see the practical guide to AI social media marketing.

Key takeaways

  • A person approves every post; AI never publishes on its own.
  • Check facts, voice, image, channel and timing, then the link.
  • Images must match reality when a customer could rely on them.
  • Be open about AI involvement where a reader would want to know.

Frequently asked questions

What should I check in an AI drafted post?

The facts against your sources, the voice, the image or video, the channel and timing, and the link or call to action. It takes about five minutes once it is a routine.

Do I have to disclose that a post was written with AI?

Rules vary by place and platform, so check the ones that apply to you. As a principle, do not present AI generated words or images as something they are not, especially when a customer could rely on them.

When should I reject a draft instead of editing it?

Reject it when the idea itself is wrong for your business or the moment. Edit it when the idea is good but details need fixing.

Sources

  1. AI Risk Management Framework, NIST
  2. Creating helpful, reliable, people-first content, Google Search Central
  3. Google Search's guidance about AI-generated content, Google Search Central Blog